FOR IMMEDIATE RELEASE
Cables To Go expands channel team to drive partner growth
Experienced national key account managers will provide resellers with added business development support and ensure the benefit from new partner programme
Telford, 27 October 2009 - Cables To Go, a leading provider of high-performance cabling and connectivity solutions, has made further investments in the growth of its channel by appointing two experienced national reseller account managers and setting out plans for its first UK partner programme.
Following the appointment of Justin Hulls - who has been a well-known figure in the UK networking and cabling market for the past 18 years - as UK Sales Director, the company has brought in Fraser Henderson and Duncan Sibley, both of whom have extensive channel experience, as national key account managers to provide hands-on support for the company's growing community of UK reseller partners.
In addition, Cables To Go is planning to announce the details of its first formal UK partner programme, which will provide additional resources, encouragement and rewards for resellers that actively take its products to market.
These new investments are a clear indication of the company's desire and determination to succeed in the UK, says Hulls. "Cables To Go is absolutely committed to delivering positive results for its partners here in the UK. We have very quickly established a good rapport with networking resellers and specialist integrators, and we are starting to see good business development in key categories. We are now stepping up our game, making further investments and putting in place additional resources that will help our partners to accelerate their growth with our solutions."
As key account managers, Henderson and Sibley will be responsible for ensuring that resellers have the information, knowledge and resources that they need in order to win new business. They will also play a key role in rolling out the new Cables To Go partner programme, details of which will be announced at the beginning of November. One of the key aims will be to drive sales growth in new product categories, says Hulls.
"Cables To Go has the broadest and most innovative range of cabling solutions in the industry and we believe that there is much greater potential for resellers to add value and develop profitable, incremental business with our products. Our RapidRun™ line of modular AV cables for example, is perfect for classrooms, digital signage and videoconferencing installations, and our VGA270™ monitor cables with rotating connectors provides tremendous flexibility and convenience for installers. With many more businesses now looking to make use of professional-quality video and audio across the network, we believe there are strong prospects for resellers to develop business in these areas and other emerging growth categories of the market."
USA-based Cables To Go formally launched its UK operations in May this year at Channel Expo. Working through distribution partners Entatech and Maverick, it has quickly established a community of networking and audiovisual specialist partners in the UK. Hulls was appointed to run the sales operations in May this year and with the addition of two key account managers, the company now has a team of 11 on the ground in the UK, operating out of offices in Telford.
For more information about Cables To Go visit: www.cablestogo.co.uk.
About Cables To Go
Cables To Go is a division of Lastar, Inc, a leader in computer, datacomm and audio/video connectivity solutions since 1984. The company delivers connectivity products renowned for quality, value and innovation. Cables To Go uses premium components and the latest technologies to maximise cable performance and ensure compliance with industry specifications for each cable and its designated application. For more information regarding Cables To Go, visit www.cablestogo.co.uk.
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For more information about Cables To Go contact:
Abi Gatt, UK Merchandiser & Marketing
Tel: 01952 602640
Freephone: 0800 328 2916
Email: agatt@cablestogo.co.uk
Web: www.cablestogo.co.uk
Cables To Go, VGA270 and RapidRun are trademarks of Lastar, Inc. All other trademarks are the property of their respective owners.