What We Do

Our Philosophy:
We are a company focused on delivering unique connectivity products and solutions to our partners while providing unparalleled service and value-added solutions. Our employees and their dedication to providing our customers with superior products and superior service to support those products is what differentiates Cables To Go from the other manufacturers. Our organisation is dedicated to going beyond basic fulfillment by creating strategic partnerships where your specific needs are addressed through both products and services.

Our Products:
Offering both broad line products and market-specific solutions, we have more than 2,000 connectivity products across 50 lines. We focus on both A/V and PC solutions and specialist lines for the Education market with our revolutionary modular cabling solution, RapidRun. And with a lifetime warranty on all cables, you can be sure your investment is protected for the long run.

Custom Solutions:
We make custom cabling simple and quick. Offering both custom design and cost-effective manufacturing techniques (whether domestic short-run or off-shore large volume production), we ensure you get the right solution, right on time. All our custom products are backed by a LIFETIME GUARANTEE against defects in workmanship.

Mission: Simplify connectivity through innovation and service excellence
Customers: By connecting them with other people, and to information and entertainment
Employees: By making Cables To Go a great place to work against the backdrop of the company competing and winning in the connectivity marketplace
Channel Partners: By helping them master the successful sales of our products to maximise their customer's satisfaction and to enhance their own profitability
Stakeholders: By making Cables To Go a successful and profitable enterprise for our shareholders
Communities: By making a difference in the communities in which we operate through charitable activities and giving

It's simple, really. When our customers become fans of our company and our solutions, we earn their trust and loyalty. Since 1984, this mission has been key to our success. This mission will lead us to our ultimate vision - to be the dominant market leader in connectivity with fiercely loyal customers and passionate highly-engaged associates.

Having a mission and a vision is not enough. Lastar recognises the importance of investing in the best people - people who are truly passionate about what they do. By hiring such people, providing them the proper tools including processes, structure, ongoing development, and challenging and rewarding them, Cables To Go sets the stage for ongoing growth. Everyone on the Cables To Go team is guided by seven simple, yet powerful, values...

  1. Provide an extraordinary customer experience
  2. Achieve continuous improvement for yourself and the company
  3. Do what you say you'll do
  4. Foster a challenging and rewarding work environment
  5. Act with integrity and honesty
  6. Be a great teammate and citizen
  7. Communicate openly at all levels within the organisation

Please visit Lastar.com for more information.